Award-winning musician, J’Something has partnered with hotel and apartment network, BlackBrick to conceptualise Artistry. Key to the concept is of course the location of Artistry, a place where people can live and work freely between cities with the flexibility of long or short apartment and hotel stays.
Artistry – where a night out on the town will be a full cultural immersion in one building – is set to ignite the entertainment scene in Sandton in early 2023.
A three-level experience which will take guests on a journey from the rooftop restaurant, then on to the middle level for live music and theatre performances and, finally, to the street-level lounge bar for an unforgettable after party. The perfect trilogy operating in one ecosystem and igniting all the senses.
From an economic perspective, this development could be the catalyst for the rebirth of Sandton not just as a business node, but as a cultural node too attracting a new generation of South Africans and visitors from around the globe.
The new creative partnership is an extension of the BlackBrick ethos.
PARTNER WITH ARTISTRY
Artistry is looking for like-minded brands and collaborators to come on this journey with us and establish Artistry as one of Joburg’s cultural anchors. If you or your brand is interested in the culinary, cinematic, theatrical and musical arts send us an email on email@example.com.